About Us
A Vision Born from Imagination
In the early 2000s, our founders envisioned a museum-sized space where children could imagine, create, play, make, and most importantly, enjoy learning. For nearly two decades, we’ve tested this vision through hundreds of hands-on activities, events and programmes proving that creativity fuels confidence, curiosity, and lifelong potential.
“Imagination is the source of every form of human achievement. And it's the one thing that I believe we are systematically jeopardising in the way we educate our children and ourselves.”
Sir Ken Robinson, Founding Patron, Institute of Imagination
Building the Future of Learning
From The Power of Play, our place-based community programme driving systemic change, to My Big Idea, a full day of exciting, hands-on STEAM workshops in community spaces and in schools, and ImagineED, our dynamic online platform for teachers, we’ve created inspiring spaces where children can experiment, design, and invent, ensuring every child has the tools, space, and opportunity to thrive.
Our Mission
Empowering children to reimagine their future.
Our Vision
A world where every child has the equal opportunity and skills to imagine and achieve their fullest potential.
Our Purpose
Our purpose is to create the space, tools, and opportunities for creativity to thrive.
Our Values
1. Every child is at the centre of our universe
We listen to children by co-designing and collaborating with them, their parents, teachers and community leaders on everything from our research to our programmes development.
2. Imagination = innovation = change
We drive innovation through a blend of play, curiosity and creativity – taking risks and nurturing new ideas.
3. Inclusivity is in our DNA
Because we know impact is amplified by many diverse voices, we embed inclusivity in everything from employee onboarding to our core offering.
